difference between colonialism and imperialism ? | Yahoo Answers
African Culture. by Yeboah Kwame [email protected] generation have been the very definition of the African. Introduction Africa's interaction with the rest of the world dates back to the 15 th century. colonialism whereby Europeans assumed political and economic control over most parts of Africa and through. Yahoo Answers is a mixed bag of useful information, helpful commenters, weird advice, and most of all, really, really dumb questions. Luckily, Reddit is a gold mine for finding the most head scratching requests. We think we've hit the jackpot with these 18 unusual Yahoo Answers. Politically, imperialism is the aggressive extension of authority of one country over another. Of course this can be played out in lesser stages.
And they are being urged to drink coke, just to feel better! What does it prove? Especially for the natives, for them having particular necessities of life are very rare to attain. And they will feel better if they will adopt the lifestyle of higher generations. This campaign was the result of a huge and complete research which was being carried out from past few months, and in different markets of different countries. The basic purpose and its success were to bring globalization all over the world.
They aimed to bring youth from all over the world into an interaction with the help of one platform, and for this purpose they made a webpage, so that users from different parts of world can come and share their experiences with each other which will help them to know each other and to interact with each other, and it will bring the following results: New advertisement campaign of Pepsi cola is linking it to fun and entertainment, youth is having fun and partying all the time during summer holidays and roaming around the world.
Cultural Imperialism through Beverages Advertisements: A Case Study of Youth of Lahore
Both male and female are dancing and they are belonging form different cultures and ethnic backgrounds. Beverages have closely linked pop cultures in their advertisements and celebrity endorsement is also one of the very key factors of their advertising campaign.
They have been so successful in this advertisement strategy that they have linked parties and beverage all together. But we have different cultures, different nations and different languages, and multinationals are well aware of the fact that they can never use same language all over the world, but English is through an official language but still cannot be spoken and understood all over the world.
So in their previous advertisements, Pepsi cola made an experiment of translating their English campaigns into the native language but different cultures have different types of social and ethnic backgrounds, so chances of misinterpretation are always there.
Multinationals are the icon of what is American corporate culture. So here arises a most important question, why will we like to feel like them, why do we like to be like them, are we continuously striving to become a part of America? Why Americanization and modernization are interlinked? Are such campaigns playing with our psyche, so that they can feel superior and we might feel inferior?
So what comes in our mind for the answer, that is what it is exactly, whole world is striving to become like them, because they are obsessed with the American popular culture. Even if we have some doubts, such strategies are making us agreed, even if they are on any type of faults, they are the superior ones, even if their advertising strategy is a failure, they will be a trend setter.
Our eating patterns and food defines our culture in its purest form, and takes cultures to a global level. So, beverages were first who made such cravings introduced and took it to international level.
We will have to admit this fact, because we have observed drastic change in our eating dressing and lifestyle patterns from the past few decades. So this is how cultural imperialism works, and this is how it becomes a driving force. Big corporations are never unaware, they are fully aware of the impacts, as each and every of their strategy holds a massive research.
They think that such countries will feel better by such acts but the main question arises why Americans consider themselves as superior and why they think they have right to teach and educate world.
Whenever they advertise their products, they link modernization with it and our generation has started to believe that Americans are a symbol of modernization. This strategy will build up a potential to create an emotional bond, and it will be a successful strategy for our corporation.
So this can be regarded as cultural imperialism, which can be done by the advertisement of corporation and brands [ 6 ].
What we think about world depends upon our television watching patterns, but somehow it brings about the impacts of modern imperialism. But to what extent it is successful, these factors are still needed to be explored. Globalization is the impact of modern imperialism and one day it will diminish individualism and cultural identity of smaller nations.
We can observe its impacts and consequences on our youth as well. Our youth has also started to follow the life style and beverages culture as shown by their advertisements in order to show themselves as modernized and civilized.
Cultural imperialism - Wikipedia
This study has particularly focused on to what extent they have succeeded in altering the attitudes, beliefs and life style of our youth [ 7 ]. Is cultural imperialism just another product of globalization? How western media became successful in proving themselves modernized and civilized? What kinds of impact such advertisement have on the youth? If beverages are promoting western culture, why are we so much obsessed with western culture?
Hypothesis The greater the exposure of western beverages advertisements, the greater the effect of foreign culture on our youth. Rationale Pakistan comes on the list of those countries which are continuously being affected by cultural imperialism, not just because of high viewership but because our very own television and cable channels are also promoting multinational brands and corporations.
In this study we have tried to find out the main impacts of such advertisements, and why are they becoming a threat to our domestic life style, cultural identity and our nation.
We have particularly focused on youth, as they are more inclined towards change and always ready to adopt modernization. Literature Review Literature review can be used as the secondary source of your research and you cannot fully rely on it, you need to perform this act vigilantly. For literature review you have to build a new comparison regarding ideologies, methodologies and other techniques that have been used by the previous authors.
You can never relate literature review with the book review. For literature review, it can only help you to develop a better understanding for your area of interest. Literature review demands full dedication, no matter at what level you are carrying out your research. You can find it in journals and it is completely separate from books. It can help you direct your study in a manner and can also guides you towards new directions and patterns.
A possible threat to Individualism by the invasion of popular culture was identified by MacBride commission. In this study such factors have been identified that why these are leading world towards a new era of modernization and why world is continuously being affected by it. In this research they have found out that ultimately it will diminish ancient cultures and will become heir for that.
Since having a unique culture beautify the world and no one can deny this fact. Algiers concluded that his work is not only limited to cultural regions and imperialism are most specifically exceeding the political boundaries as well. Also they are passing by social and cultural domains. Foreign culture is being imposed by higher generations to the lesser countries. In his research work he has completely described role and power of developed countries towards orientalism and imperialism and how they are affecting lesser or under developing countries.
According to his interpretation western media has a key role in this respect because they have budget to carry out this process, third world countries due to lack of investors prefer to buy production of developed countries because it is cheaper for them rather than producing their own. Barret argued that in the field of mass media, you need money and foreign investors who are helping you throughout the process. If you are not capable of having more investors, you need to rely on the products of others and hence you will have to agree to the transmission of cultural invasion which will ultimately be damaging your own identity.
Kraidy argues in his research that American popular culture is targeting developing countries, most of the time with the help of technology and it is because they specifically target youth and youth of such countries, more inclined towards modern life style which includes wearing Nike, drinking coca cola and rock music etc. It is because of many factors i. The key factors are technology, education and means. We find other as superior to us because we consider that they are superior in all these three matters.
Cultural dependency and impacts of cultural imperialism are the main focus of our research for this study. And above mentioned literature review is mainly focusing on these factors. So these by the research and analysis will be supporting our stance for this particular study [ 8 ].
Theoretical Framework Theory is formulated after a complete wide research on human behaviors and conduct. They are based on research by experts and scholars.
You need to have a theory in any kind of research, so that you have a properly designed pattern and frame of work in front of you. And you can easily refer to it. Application of theory For this particular theory, we have used two basic theories i. Cultural Imperialism Michael Foucault and Edward Said laid the theoretical foundations for this theory. This theory discusses the cultural aspects of cultural imperialism; it focuses on difference of civilization, and also favors the most superior generations.
So it focuses on how a more powerful culture imposed on the others. So in other words it explains the cultural hegemony of industrialized and capitalized nations. Main focus of the importance of research in this theory is cultural, media and technological superiority between the nations, and they all describe the most basic notions of cultural imperialism. Cultural imperialism can also be extended to the development of political, government and economic systems.
Mainly focuses on media, and its different forms i. So this concept is known as media imperialism where interest of one country is imposed on others. Tis can be occurred without interchange. Which means that the affected countries cannot export their values to others and they will have to accept the values of superior countries as they exist.
Critiques point out that human is conscious enough and they know what should be their free will. They know what to absorb through media and how they will be interpreting it. Agenda setting This theory discusses the ability of news media to influence the mind set of their audience with their targeted and public agenda.
If they will be continuously giving coverage to a news, then it will be considered as the most important issue by the people and they will be thinking on it.
18 Yahoo Answers fails that will leave you scratching your head
This theory refers to the highlight of salient issues by the media. And its most basic assumptions are as follows: Its most critical work is time frame.
McCombs and Shaw has focused on media agenda setting, which is studied by political scientists. Its importance is not only limited to policy matters but it is also focused on social circles. It will help you to recognize your data and will ultimately affect your findings as well. In order to examine the effects of westernization and modernization through beverages advertisements a survey will be conducted.
Which will help us to find out the mindset of our youth that to which extent our youth is satisfied and to which extent they have started to consider westernization as the norm of society.
- Navigation menu
- Report Abuse
- Post your comment
Survey research In order to analyze, its effects on individuals, we will be conducting a survey, of which results are as follows. Universe For this research our universe is youth of Pakistan.
Population Our population would be youth of Lahore. Sample Our sample size will be 90 and those people who will be respondents for our questionnaire. Colonising nations generally dominate the resources, labor, and markets of the colonial territory, and may also impose socio-cultural, religious and linguistic structures on the conquered population see also cultural imperialism.
Though the word colonialism is often used interchangeably with imperialism, the latter is sometimes used more broadly as it covers control exercised informally via influence as well as formal military control or economic leverage.
The term colonialism may also be used to refer to a set of beliefs used to legitimize or promote this system. Colonialism was often based on the ethnocentric belief that the morals and values of the colonizer were superior to those of the colonized; some observers link such beliefs to racism and pseudo-scientific theories dating to the 17th and 18th centuries.
In the western world, this led to a form of proto-social Darwinism that placed white people at the top of the animal kingdom, "naturally" in charge of dominating non-European indigenous populations. Several types of colonies may be distinguished, reflecting different colonial objectives. Settler colonies, such as the United States of America, Canada, Australia, New Zealand and Argentina were established the movement of large numbers of people from a mother country to the new colony.
The local people or tribes, such as the Aboriginal people in Canada and the United States, were usually far overwhelmed numerically by the settlers and were thus moved forcibly to other regions or exterminated. These forcible population transfers, usually to areas of poorer-quality land or resources often led to the permanent detriment of indigenous peoples.
Settler colonies may be contrasted with dependencies, where the colonizers did not arrive as part of a mass emigration, but rather as administrators over existing sizeable native populations.
In some cases large-scale colonial settlement was attempted in substantially pre-populated areas and the result was either an ethnically mixed population such as the mestizos of the Americasor racially divided, such as in French Algeria or Southern Rhodesia. With plantation colonies such as Barbados, Saint-Domingue and Jamaica, the white colonizers imported black slaves who rapidly began to outnumber their owners, leading to minority rule, similar to a dependency.
Trading posts, such as Hong Kong, Macau, Malacca, Deshima and Singapore constitute a fifth category, where the primary purpose of the colony was to engage in trade rather than as a staging post for further colonization of the hinterland.
Imperialism developed in the early 19th century after the Industrial Revolution when the western nations began to take control of other non-industrialized nations and colonies.